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The website estheraw.com states the following, "The Benefits of Using an Insurance and Financial Adviser." We viewed that the webpage also stated " One of the major benefits of using an insurance and financial adviser to assist you with your insurance and other financial affairs is that you will be leveraging the knowledge of an expert who is registered and licensed." It also said " Because their business depends upon providing a high level of service, an adviser will act with high ethical standards with your financial stability in mind. Many people are turning to insurance ." The header had financial advisor as the highest ranking search term. This keyword is followed by retirement planning, estate planning, and investments which isn't as urgent as financial advisor. The other words they used was insurance. business protection is included but might not be understood by search engines.